Performance marketing
Google Ads, Meta Ads and OpenAI ads planned against CPL and ROAS targets, with audience segmentation, retargeting, A/B testing and budget pacing.
Marketing that turns attention into qualified enquiries.
I plan and run performance campaigns, SEO and CRM automation for growing brands, with every lead tracked from first click to sales handoff.
Hi, I'm Mahnoor,
I have more than three years of marketing experience in the UAE across real estate, aviation and fintech. Today I'm Senior Digital Marketing Specialist at Novel Insight Property (NIP) in Dubai, where I lead paid media, SEO, email, CRM and the website.
I started on the sales side. At Fidu Properties I moved from Business Development Executive to Digital Marketing Specialist, so I know what a qualified lead looks like to the agent who has to call it. That shapes how I build campaigns: lead quality, cost per lead and return on ad spend come before volume.
I use generative AI tools such as Claude in my daily work for website builds, SEO and AEO content, ad copy and reporting, and I work within UAE advertising standards and PDPL data protection requirements.
What I do
Strategy, execution and measurement — connected to business outcomes.
SEO and AEO
Keyword research, on-page and technical SEO, and content structured to answer buyers' questions in search and AI answers.
Websites and conversion
Landing pages, campaign microsites and UX copy built to turn visits into enquiries.
CRM and automation
Bitrix24, Zoho CRM, Zapier and DoubleTick (WhatsApp) for lead routing, nurture sequences and sales funnel rebuilds.
Measurement
UTM, pixel and conversion tracking, and KPI dashboards that guide budget decisions.
Content and social
Content calendars, creative briefs, video and reel scripts, and consistent brand governance.
Google AdsMeta AdsMeta Business SuiteGoogle AnalyticsBitrix24Zoho CRMZapierDoubleTickCanvaClaude AIMicrosoft 365
300+leads from one Meta lead campaign
80%of those leads qualified
AED 4Ksaved every month with one AI workflow
Golf Vale by Emaar · NIP Realty
Project page copy plus back-end SEO fields.
View page ↗ PROJECT PAGERAW District by Imtiaz · Fidu Dubai
Project page copywriting.
View page ↗ PAID SOCIALMeta lead ad
300+ leads, 80% qualified.
View in Ads Library ↗ COPYWRITING PROPOSALHomepage FAQ: SEO / AEO / GEO plan
Example proposal: 13 sourced Q&As, desktop and mobile wireframes, motion and tracking spec.
Ask to view example ↗Experience
Lead multi-channel marketing across Google and Meta Ads, SEO, website, email, CRM and social, with UTM, pixel and conversion tracking and PDPL-compliant nurture programmes.
Led lead generation across Meta Ads, Google Ads, SEO, WhatsApp and email; configured Bitrix24 lead routing, automation and campaign attribution; delivered weekly dashboards that informed budget allocation.
Qualified and allocated enquiries in Bitrix24, helped restructure the CRM sales funnel, and supported property launches and exhibitions including GITEX and Crypto Expo.
Earlier roles: The Emirates Group (internal email campaigns for 100+ cabin crew and an internal podcast launch), Straxecute Management Consultancy (digital content strategy and market research), and Network International (fintech market research and competitor benchmarking).
Qualifications
CIM (UK) Level 7 Postgraduate Diploma in Digital MarketingIn progress, expected 2027
CIM (UK) Level 6 Diploma in Digital and Professional Marketing2026
BA (Hons) Innovation and Entrepreneurship Management, Middlesex University Dubai2022
Let's talk
If you're building a marketing team or need campaigns that bring in enquiries your sales team wants to call, I'd be glad to hear from you.
Dubai, UAE · Own visa · American citizen
I'd love to hear from you!